I'm Arif Onur Hangişi
Architecting the Automated Future
I design systems that help brands advertise smarter — automating the data, tracking, and reporting so teams can stop drowning in spreadsheets and start making decisions.
Core Infrastructure
How It All Works
Every campaign generates thousands of signals. Here’s how they become decisions.
Data Pipelines
APIs in, dashboards out
Process Automation
Zero manual hours on repeatable work
Predictive Analytics
Forward-looking models, not last month's report
Ad Tech Stack
The infrastructure behind every tracked conversion
Internal Innovations
Proprietary Tooling
Custom-built software solutions that solve the specific pain points of modern ad operations.
Campaign Namer
Enforces strict naming conventions across global media buying teams to ensure zero-error parsing for downstream analytics.
UTM Builder
Automated parameter generation system that guarantees 100% accurate source/medium attribution across all channels.
Ad Pulse AI
Computer vision engine that analyzes creative performance by breaking down visual elements, copy sentiment, and format.
Campaign Reporting
Automated digital media reporting pipelines that fetch, clean, and visualize campaign KPIs in real-time dashboards.
Org-Wide Automation
Cross-departmental data synchronization tools that link finance, operations, and marketing data for holistic insights.
Intelligence Dispatches
Field Notes & Insights
Technical deep-dives, automation playbooks, and perspectives from the intersection of media and engineering.
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Collaboration Channel
Ready to discuss ad-tech infrastructure or automation strategies? Open a secure channel below.