arif.media

"Unlocking ​Infinite ​Possibilities ​on a Single ​Page."

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"I am ensnared ​in the depths ​of..."

  • Establishing the Performance Marketing Team tasked with ​overseeing various digital platforms including Google, Meta, ​TikTok, Criteo, RTB House, Appnext, among others.
  • Making strategic decisions guided by specific Key ​Performance Indicators (KPIs) tailored to each brand, ​encompassing optimizations, media mix, and annual budget ​planning.
  • Streamlining all technical integrations to enable top-notch ​measurement capabilities and guaranteeing optimal ​campaign performance. This includes setting up MMP ​events, partner configurations, GA4 linking, product feeds, ​and more.

Pe​rformance Marketing Director @ Mindshare

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arif@arif.media

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